Strategy is important to any Pharmacy or small business as it provides a sense of direction for you and your staff and it also outlines measurable goals. Having a strategy in place for your pharmacy can allow you to get ahead of the competition and can be useful for guiding the day-to-day decisions you make.

In order to make the most of your strategy, it is important to continuously evaluate your progress and outline these objectives with your team so that everyone is working towards the same goal.

Study the competition

Whether this is your first Pharmacy and you are a small business owner or you are a manager in a multiple, you should consider yourself of an entrepreneurial mindset and so, understanding who your competitors are and what they are doing is extremely important. You need to understand the rival and what they offer that you do not and likewise, what they don’t offer, which you do. This knowledge will help you to better understand your market, product and the service you are offering. Try going into these rival pharmacies and walk about as a customer, do you notice anything they offer that you could do better?

Research new products and services

Always be on top of the game and on trend. By keeping up to date with products that are popular, you can enhance your revenue on the retail side which will allow you to steal some of the competition away from your competitors. Remember that you are not just a Pharmacy owner, but a business owner too.

Listen to staff feedback

Collecting customer feedback shows you that you value their opinions. It allows you to understand where the problems are so that you can rectify them accordingly. Always remember that if your staff are happy then they will do the best job that they can and you will get the best out of them.

By asking your staff for feedback you communicate that their opinion is important to you. You involve them in shaping your pharmacy so they feel more attached to your company. Listening to their voice helps you create stronger relationships with them, which in turn, can reduce your staff turnover as your staff will feel listened to and valued. Feedback that is constructive is vital to employees’ ongoing development and this works both ways! So, when they talk about clunky systems and the inability to take time off due to the demand in the pharmacy, listen to this and act. Ignoring these pain points can cause your staff to feel undervalued and overworked.

At Locate a Locum, we provide a number of different solutions to help you succeed as a business owner and we are always here to help. We understand that every pharmacy has different needs and we tailor our products to meet your requirements.

If you’re interested in hearing more about our products and what we can do for you, contact us today on

Thanks for reading, have a great day!
Locate a Locum Team