We’re back this week with our Pharmacy Employer blog, and we’re talking about candidate attraction. We’ve outlined the top candidate attraction strategies that we use in-house to hire the best staff for Locate a Locum, but also for our clients.
We talk to candidates every day, they care about money and they care about location. These two factors should be the first thing that people see when presented with your job description. After being impressed with the location and the money involved, they are much more likely to engage with the rest of the content that you have provided. We would also recommend you include any benefits near the top of your job post.
Avoid being too generic with your job description, try and give pharmacists an insight into what the company’s culture is like. Why would they want to work there? People love holidays and time off, so let them know what’s on offer.
Market research is quite important when finding out where you need to post your job listings. When hiring pharmacists, you shouldn’t post jobs on websites that are aimed at engineers. We recently carried out a locum survey and discovered that pharmacists looked for jobs on Indeed, Facebook and LinkedIn. Because of this, we have greatly reduced our Twitter marketing spend. We assumed that pharmacists would look for work on Twitter, but upon speaking to our market, we found that not to be the case.
Do you have any marketing expertise in your pharmacy? Ever tried Google Ads? Advertising on Google is a great, but complicated way, of reaching your target market. The same applies with Facebook. It’s easy to write a status update, but do you really know how Facebook advertising works? I’d suggest that you speak to an expert, such as our in-house marketing team. We can help you advertise your jobs even if you don’t want us to work proactively on your roles.
Indeed have fantastic customer service teams who would be happy to help you advertise your jobs with them. It will be up to you to monitor and analyse the success of Indeed advertisements. You should mix both online and offline marketing activities. Personally, most of our ads are online as it’s easier to analyse their effectiveness and the return on any investment.
Do you run a referral scheme? Pharmacists know pharmacists, and pharmacists talk to pharmacists about job openings. Use this to your advantage. Entice your staff to source you some candidates and pay them to do so. Open this offer to the general public and pay them if they successfully refer someone for one of your jobs.
We make no apology for saying that we’re excellent at what we do. We know the pharmacy market, we have an internal marketing team and we only hire pharmacists. We’re specialist pharmacist recruiters. We have a pool of 2300 candidates, all of whom are seeking opportunities. We have registered pharmacists located all over the UK, and we look after compliance so you don’t have to.
Let Locate a locum source your next member of staff. Get in touch with Recruitment Manager, Thomas Mulholland(firstname.lastname@example.org) for a free consultation with one of the UK’s best pharmacy recruitment experts. If you want to register with Locate a locum and get some locum cover while you search for your next permanent hire, register on our locum platform!